One of the best ways that a plumbing service or heating company could achieve a high degree of brand recognition is to understand that its customers are the media. Branding your business by using this powerful weapon can and will sustain your company in the long run. It becomes more crucial to your plumbing and heating company due to its way of reaching out to the masses. By employing this strategy you are basically selling things to those people around you, people who know you in one way or another.
Here are simple Keys to Achieving The Most Desired Result in Word of Mouth Marketing.
1. Be a positive influence
If you are a bad influence, even a superb brand in your hand would not sell. You need to know that by being a trustworthy and positive person, your word would speak volumes to those around you.
2. Be specific in your target group
You should know who your main customers are. Remember that by promoting your product to the correct audience would also influence their friends who are more like them. The product would, therefore, be used by the correct people and pass around by the correct group.
3. Don’t be too friendly
Understand where to draw the line between selling a product and making a relationship. If you are selling a product, be a promoter, if you are building a friendship, be a friend. You cannot be both at the same time, it just doesn’t work.
4. Use the media
If you have won any awards and reported by the papers, it would boost your credential. Fully optimizing each weapon’s strength can work wonders.
5. Pass on the positive attitude
By using your employee to promote things the way you do would help create a positive circle of influences, thereby increasing sales. It also helps to bring your ideas across that everyone within your company are in the same boat, they live by the survival of each and every one. This would, in turn, bring about greater word of mouth marketing among your clients.
6. Be consistent
But make sure it is a “positive consistent.” Customers are looking for a stable, dependable business – not one with great service one day and lousy service the next.
7. Don’t try to be all things to all people
Generally, negatives occur when you deviate from what you normally do well. Understand that even if you accommodate customers temporarily with some “special feature or service, you won’t be able to keep them in the long run.
8. Don’t attract customers, build relationships
Just like friendships, customers take a time to develop. They will become comfortable with the way you do business and the level of your service, and you become acclimated with their desires and needs.
9. Cultivate and Develop Your Employees
Your employees are your best source of positive Word of Mouth Marketing. If they make the customer experience a pleasant one either at the point of sale or during the follow-up service, you’ve hit a home run. But this doesn’t happen by accident – it takes training, motivating and handling your employees in the right way.